Set Your Per Unit Value
For example, unit selling price per person
The Market Opportunity Calculator
STEP 1: Choose Variables
STEP 2: Set Levels
STEP 3: Market Opportunity
Please use the drop down menus to select the health condition and the inclusion vector you are interested in. At this step, the Market Opportunity Calculator will show you the population breakdown as well as how the health conditions over/under index across the inclusion vector. You can use this indexing to identify areas to focus your digital health measurement product innovation.
US Population with Health condition: N/A
| Demographic |
% of Population
|
% with Health Condition
|
Over/Under Indexed
|
|---|---|---|---|
Estimate Addressable Market Size and Set Levels for Current and Future State
At this step, you will provide your estimates of current and future state. An example is level of engagement. First, you set levels around current engagement. Then, you set levels of engagement that your new product will achieve. You'll see the size of the population affected at your chosen threshold levels. The overall change in addressable population is automatically generated in the final column.
| Current | Future | Change | |
|---|---|---|---|
| Total | Population: | Population: |
Economic Opportunity for a Product/Service that Addresses diabetes in the US Estimate Market Value
Once you’ve entered your per unit value, e.g., your expected selling price, this section will calculate the market value of your digital health measurement product across the population strata as well as the total market value for the future state you’ve set above.
In this section, you can set a per unit price to determine the value of the addressable market.
$
| Demographic Variable |
Current
|
Future
|
Change
|
|---|---|---|---|
| Total | TEMP | TEMP | TEMP |
Total Market Opportunity for Your Product Innovation
| Current | Future | Change | |
|---|---|---|---|
| White-white |
40%
Population: 30000
|
40%
Population:
|
25% Population: |
| White |
40%
Population:
|
40%
Population:
|
25% Population: |
| White |
40%
Population:
|
40%
Population:
|
25% Population: |
| White |
40%
Population:
|
40%
Population:
|
25% Population: |
| White |
40%
Population:
|
40%
Population:
|
25% Population: |
| White |
40%
Population:
|
40%
Population:
|
25% Population: |
| White |
40%
Population:
|
40%
Population:
|
25% Population: |
| White |
40%
Population:
|
40%
Population:
|
25% Population: |
| White |
40%
Population:
|
40%
Population:
|
25% Population: |
| White |
40%
Population:
|
40%
Population:
|
25% Population: |
Economic Opportunity for a Product/Service that Addresses diabetes in the US Estimate Market Value
| Demographic | Current US population | Future Value | Change in population | Change in Value |
|---|---|---|---|---|
| Black | 3,861,071 | $15M | $18M | $3M |
| White | 3,861,071 | $15M | $18M | $3M |
| White | 3,861,071 | $15M | $18M | $3M |
| White | 3,861,071 | $15M | $18M | $3M |
| White | 3,861,071 | $15M | $18M | $3M |
| White | 3,861,071 | $15M | $18M | $3M |
| White | 3,861,071 | $15M | $18M | $3M |
| White | 3,861,071 | $15M | $18M | $3M |
| White | 3,861,071 | $15M | $18M | $3M |
Market Opportunity for a Product/Service that Addresses diabetes in the US
Opportunity size
US Population Statistics 26,625,400
Opportunity value
$26,625,400 (unit price of $99)
Current state
|
Future state
|
Change
|
|
|---|---|---|---|
| Population | 3,861,071 | 3,861,071 | 3,861,071 |
| Value | $1.800m | $1.800m | $1.800m |
