US Population with Health condition: N/A

Demographic
% of Population
up down
% with Health Condition
up down
Over/Under Indexed
up down

Estimate Addressable Market Size and Set Levels for Current and Future State

At this step, you will provide your estimates of current and future state. An example is level of engagement. First, you set levels around current engagement. Then, you set levels of engagement that your new product will achieve. You'll see the size of the population affected at your chosen threshold levels. The overall change in addressable population is automatically generated in the final column.

CurrentFutureChange
White
%
Population:
%
Population:
25% Population:
White
%
Population:
%
Population:
25% Population:
White
%
Population:
%
Population:
25% Population:
White
%
Population:
%
Population:
25% Population:
White
%
Population:
%
Population:
25% Population:

Economic Opportunity for a Product/Service that Addresses diabetes in the US Estimate Market Value

Once you’ve entered your per unit value, e.g., your expected selling price, this section will calculate the market value of your digital health measurement product across the population strata as well as the total market value for the future state you’ve set above.

In this section, you can set a per unit price to determine the value of the addressable market.

Set Your Per Unit Value

For example, unit selling price per person

$
Demographic Variable
Current
Future
Change
White$15M$18M$3M
Black or African American$20M$30M$70M
White$15M$18M$3M
Black or African American$20M$30M$70M
Total$2,054M$1,40M$10M

Total Market Opportunity for Your Product Innovation

CurrentFutureChange
White-white
40%
Population: 30000
40%
Population:
25% Population:
White
40%
Population:
40%
Population:
25% Population:
White
40%
Population:
40%
Population:
25% Population:
White
40%
Population:
40%
Population:
25% Population:
White
40%
Population:
40%
Population:
25% Population:
White
40%
Population:
40%
Population:
25% Population:
White
40%
Population:
40%
Population:
25% Population:
White
40%
Population:
40%
Population:
25% Population:
White
40%
Population:
40%
Population:
25% Population:
White
40%
Population:
40%
Population:
25% Population:

Economic Opportunity for a Product/Service that Addresses diabetes in the US Estimate Market Value

Demographic Current US population Future Value Change in population Change in Value
Black3,861,071$15M$18M$3M
White3,861,071$15M$18M$3M
White3,861,071$15M$18M$3M
White3,861,071$15M$18M$3M
White3,861,071$15M$18M$3M
White3,861,071$15M$18M$3M
White3,861,071$15M$18M$3M
White3,861,071$15M$18M$3M
White3,861,071$15M$18M$3M

Market Opportunity for a Product/Service that Addresses diabetes in the US

Opportunity size

US Population Statistics 26,625,400

Opportunity value

$26,625,400 (unit price of $99)

Current state
Future state
Change
Population3,861,0713,861,071 3,861,071
Value$1.800m$1.800m $1.800m