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Patient-focused drug development (PFDD)

/ˈpeɪʃənt-ˈfəʊkəst drʌg dɪˈvɛləpmənt (piː-ɛf-diː-diː)/

A systematic approach to help ensure that patients’ experiences, perspectives, needs, and priorities are captured and meaningfully incorporated into the development and evaluation of medical products throughout the medical product life cycle.